Concept of Education Management: Positioning-Differentiation-Brand (PDB) for the Advancement of Islamic Education (Study at SMK Muhammadiyah 7 Gondanglegi, Malang)

Educational progress is produced by a strategic and quality process. To produce educational progress, the concept of management needed with Positioning-Differentiation-Brand strategy. This study aims to formulate theoretical model: 1) positioning strategy developed SMK Muhammadiyah 7 Gondanglegi improve school competitiveness 2) differentiation so as strengthen attractiveness new students 3) branding at make it known easier become hope society 4) reconstruction (PDB) achieve success graduates being accepted industry achieving progress.
 uses qualitative phenomenological approach in order give birth model formulation. Data collection techniques used: direct observation, documentation study, in-depth interviews. analysis using data reduction, presentation, drawing conclusions. The validity reliability research results are measured four criteria: Credibility, Transfermability, Dependability, Confirmability.The this indicate: strategy: on customer (customer); internal capabilities strengths (company); over competitors (competitors); changes (change); be power (clarity); compete for products owned (consistency); have high credibility (credibility), superior (competitiveness). unique different performance design (product differentiation); friendly service speed convenience (service distribution channels (channel Reliable Human Resources (HR) (people courage act (progressive Iduka curriculum always updated (content), industrial cooperation (context), technology other facilities (infrastructure: inabler) strategy; innovative (core identity); open (extended public trust (value proposition). reconstruction.Keywords: Education Management, (PDB), Progress.
 findings education advancement Islamic education.